Under an agreement with Switzerland’s KünzlerBachmann Directmarketing AG, 450,000 Swiss company records and more than 2.5 million new items of data have been added to the EuroContactPool database.
KünzlerBachmann sells PAR data
KünzlerBachmann will also sell PAR’s pan-European data offering to its Swiss-based international clients.
PAR’s International Product Director, Per Löfgren, says the company took the decision to partner with KünzlerBachmann after meeting with several Swiss data suppliers.
He says: “We are very impressed with KünzlerBachmann’s focus on data quality, which is what our customers are looking for. The addition of high quality Swiss company data significantly enhances our pan-European services and we believe that Swiss companies will be very interested in what EuroContactPool has to offer”.
Fastest growing online B2B database
EuroContactPool is recognised as the fastest-growing online B2B database, providing a one-stop, one-price contact point for all European business data.
PAR has developed the product beyond data listings into an interactive service that links seamlessly into customer relationship management systems including Microsoft Dynamics and SuperOffice. A plug-in to salesforce.com is widely anticipated for the autumn.
PAR and KünzlerBachmann Directmarketing AG are a good fit. Both companies have long experience in the use of data for direct marketing: 50 and 40 years respectively. Both have a focus on quality and have developed analytical services to meet the needs of today’s marketer. KünzlerBachmann holds Switzerland’s widest business database and is the only Swiss direct marketing company to be ISO and Good Privacy Certified.
Roland Meyer, CMO at KünzlerBachmann says: “We never talk to our customers about quantity of data, only quality. We’re delighted to be entering into an agreement with PAR, a company that has the same quality focus.”
About PAR
PAR AB, based in Sweden, has been in business for more than 50 years. Part of the giant Bisnode group, it is now recognized as one of Europe’s leading specialists in database management, analytics and data quality services. Recognising the need for a one-stop-shop for European data that addressed the different data regulations across 14 countries, PAR launched EuroContactPool in 2004. Since its launch it has become the world’s fastest growing and most comprehensive pan-European business-to-business database. Visit www.eurocontactpool.com.