2008-06-03
Merger of PAR and Infodata Direct
- the new company will be market leading within B2B direct marketing in Sweden
Bisnode’s subsidiaries PAR and Infodata Direct will merger and create PAR Direct. Tore Thallaug will be the managing director for the new company and Marcus Müller deputy managing director.
The new company will have a broader and better offer of products and services within direct marketing, CRM solutions and business intelligence and a larger ability to develop new innovative solutions.
“Our business both complements and matches each other witch gives a broader and deeper knowledge to create better solutions for effective communication to our customers”, says Marcus Müller, deputy managing director of PAR Direct.
“The new company will have its head office in Stockholm and four other sales offices in Sweden. We will together become 140 employees with annual revenue of SEK 400 m. We strongly believe in a better future together and are aiming for further expansion in both Sweden and abroad”, says Tore Thallaug, managing director of PAR Direct.
Tore Thallaug, MD PAR, +46 8 775 36 02
Marcus Müller, MD Infodata Direct, +46 8 738 52 19