Strategy
Bisnode overall strategy for continued success, growth and profitability.
Bisnode operates in a constantly changing market where an increasing flow of information and new technologies are driving new business demands and opportunities. Access to accurate and reliable information is vital in making better business decisions. Bisnode is a source of high-quality information and has a clear strategy how to continue strengthen its market position in Europe.
Core offering
Bisnode aims to offer Credit Solutions, Marketing Solutions and Business Information Solutions in all markets where the Group operates.
Local focus and brands
Operating in 17 countries, Bisnode caters to the specifics requirements of each market with a local, segmented offering and operations run by local management. Strong, local brands provide foundations for a segmented offering. Bisnode may, for example provide entry level products, mid market products and high-end integrated solutions using separate brand names. These offerings are all based on the same set of basic data, complemented with more integrated and enhanced information for the premium products.
Synergies
Bisnode strives to realise cost synergies at the country level, mainly thru joint data collection and data enhancement. By transferring products, concepts, applications and sales strategies across markets, Bisnode can provide revenue synergies.
Innovation for growth
With the business information industry in transformation, Bisnode strives to take a lead in innovation driven growth.
Market position
Bisnode leverages its power as a Group by sharing innovative products and concepts across Europe, facilitated by its Competence Centres. To boost sales momentum and revenue growth, Bisnode focuses on sharing and exporting innovative solutions, new products and concepts. Each company in Bisnode should have the capacity to reach a position among top three in its market segment.
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