Market
Bisnode have operations in 20 countries in Europe. The market for digital business information is fragmented and is in an ongoing consolidation of several small local operations.
The market dynamics in each country vary considerably, particularly in relation to growth, competition and access to information, as well as the digital maturity of the country.
Bisnode estimates size of relevant market in our territories in Europe at approximately USD 16* billion with a market growth of CAGR 5-6 % over 2008-2011 and an ability of reaching 20 million possible end-users who needs digital business information to improve their business decisions.
The European digital business information market is highly fragmented, with few competitors present in all market segments with both Credit, Marketing, Business Information and Product Information solutions. The competitive landscape not only differs between segments, but also between regions due to the local nature of the market. There are a number of unique characteristics in the DBI market, including economies of scale and system integration with end-users.
*Source: Management estimates and PwC’s “Global Entertainment and Media outlook 2007–2011”
Market characteristics
Companies operating in the Digital Business Information market typically have high fixed costs linked to data capture and database management and low incremental costs from customisation, packaging and distribution. The marginal cost distributing the products generally is low since distribution is predominately digital, allowing for the creation of economies of scale.
Information acquired in individual countries generally relates to data for companies or people within that specific territory. Additionally, customers’ demand for information is often limited to a specific country as most sales processes and risk assessments are local and require information in the local language. Companies operating in the DBI market often face difficulties associated with making such information available to users in a meaningful way across several countries, such as the provision of multi-lingual indexing, the translation of the underlying data and the lack of comparability of data between different countries.
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