Market
An increasing flow of information, regulatory changes and new technologies are constantly reshaping the market for digital business information. The way information is presented, experienced and used is changing dramatically,
bringing a business environment of both opportunities and challenges.
Business information consists of a range of data, including corporate and consumer information. Industry analysts estimates the number of potential users to approximately 20 million and forecast the relevant market to be worth around sek 300 billion in Europe, with an annual growth rate of about three to five percent the coming years.
The European market for digital business information is fragmented with many competing players, especially at the local and regional level. The consolidation trend continues among small local operators.
Constant change generates opportunities
New opportunities and user patterns emerge as the regulatory framework changes and new technologies are launched – mobile, social, personal, semantic web and portable devices. The way information is presented, experienced and used is changing dramatically. Significant market drivers are ever increasing amounts of information and closer system integration with end-users.
The fixed costs are relatively high for collecting and managing information, while the additional cost is low for packaging and distribution. This enables significant economies of scale as user numbers increase. Price pressure has increased as the amount of information has increased, making quality assurance, data enhancement and value added services more important.
Demand for more sophisticated online solutions
Underlying trends in Bisnode’s markets include continued digitalisation with broader and more sophisticated online services and more cost-effective direct marketing at the expense of mass-market mailings as well as new low-cost players in the risk and credit information market.
Bisnode must offer more customised products and services including refined and exclusive information in order to maintain and strengthen the Group’s market position. The most important step to succeed is to embrace the changes of new technologies, devices and user patterns and to implement these into new concepts and solutions in the market at the right time.
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